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Mass Distraction

Mass Distraction is
a series of three jackets (the Coin Jacket, the Hood Jacket and the Game Jacket) intended
to provoke thought and discussion about the idea of presence: physical presence no
longer guarantees a person’s availability and attentiveness. Nowadays the user of
a mobile communication device often splits his attention between the people in his
surroundings and the person to whom he’s linked remotely. Often, in order to remain
connected the people both near and far, the mobile phone user multitasks between the
two communication channels. Whether disguised or not, this practice degrades the quality
of the interaction with the people in his immediate presence.

The Coin Jacket – Instructions

1. In this jacket there is a mobile phone

2. In order to answer the phone, insert a coin in the upper-left pocket

3. The phone call continues, if you don’t stop to put the coin in the pocket

The Hood Jacket – Instructions

1. In this jacket there is a mobile phone

2. In order to answer the phone, close the hood completely

3. The phone call continues, as long as you don’t try to open the hood.

The Game Jacket
– Instructions

1. In this jacket there is a mobile
phone and a videogame

2. In order to answer the phone,
hand the game to your friend

3. The phone call lasts as long
as he keeps on playing

Check the short movies to get a proper idea of what is going on http://www.mass-distraction.org/

Exhibition

The Mass Distrcation jackets have been designed in order to be experienced and exhibited.
At the typical Mass Distraction exhibition they invite people to try on
the jackets. Once a visitor tries on a jacket, the phone embedded in the jacket
starts ringing. The visitors, intrigued to answer the calling phone, are motivated
to follow the instructions and interact in the requested way. While doing so they
can hear via the mobile phone the story of each jacket. In order to listen to the
whole story they have to carry on the interaction according to the instructions.

Credits Mass Distraction
has been conceived and developed at the Interaction Design Institute Ivrea, since
Spring 2004, by: Agnelli Davide & Drori
Tal

more info go to http://www.mass-distraction.org/

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