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Hardy Blechman – Disruptive Pattern Material CustomZoomer Scooter

Blechman is the man behind the Marharishi fashion label, which spearheaded 1990s combat
chic. He customised his Zoomer with DPM – Disruptive Pattern Material




“My Zoomer has been very
useful for my daily journeys between head office in Hackney and the store in Covent
Garden. The leather I’ve added is luxurious, but also hard-wearing. I’ve attached
BMX-style pads to the handlebars and the back to act as handles for when I need to
lift it up steps. And the camouflage waterproof cover comes in useful when I leave
it outside. The wider handlebars were inspired very much by those on Steve McQueen’s
motorbike in The Great Escape.”




“The beauty of customisation
is that it can go in any direction – there are as many perceptions of great style
in the world as there are souls. And the boundary between customisation and design
is increasingly blurring. A current example of this, and one of my favourites, is
the world’s best toy designer Michel Lau’s Mr Shoe – 100 customisations of a Nike

“I also own a monkey bike
and I think the Zoomer follows in that tradition of cleverly designed and well built
scooters by Honda. It’s more honest chunky and durable, and has more charisma than
most scooters currently available. It allows people to express themselves by imprinting
their own personality. It represents the ‘democratisation of design’, in that it puts
design decisions in the hands of the consumer.”



“People in the street are
interested in this camouflage customisation and I’ve told them about the Maharishi
connection. My aim is to present an alternative perspective on camouflage by using
it outside of its military context. This ‘Bonsai Forrest’ pattern represents camouflage’s
natural and artistic heritage – the clouds and trees refer to how shapes and colours
of camouflage patterns mimic the natural world. It is sometimes forgotten that artists
from many disciplines played important roles in the development of military camouflage.”

For more info on Zoomer Scooters go here


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