of the true British graphic originators of our time, his work has been hugely influential
in music and youth culture since he started out in the late 1980’s. Fresh from art
school he landed a job at The Face magazine under the watchful eye of Neville Brody.
Over the past fifteen years he’s worked for Arena, been the art director of Straight
No Chaser magazine and founded the company ‘Swifty Typographix.’ Between 1990 – 1995
his output reached a whole new level producing a diverse volume of distinctive record
sleeves for Mo Wax, Talkin Loud and Source 360 including the labels iconic brand logos.
1997 he’d set up ‘Typomatic’ the UK’s first independent font factory, and with an
arsenal of killer fonts to his name Swifty was firmly established as a major source
of inspiration for young graphic designers everywhere. With continued presence in
the music industry through work for Far Out Recordings and Melt 2000 Swifty’s signature
style made the leap to TV, with clients ranging from MTV, Channel 4, BBC2 and Channel
Swifty continues to work across these genres today, still art directing the highly
acclaimed Straight No Chaser magazine as well as over the last two years lending his
skills to them lot over at Addict.
New camo range over at Addict