fall of 1989 was remembered for the first release of the Stussy World Tour t-shirt.
Shawn Stussy created what would become an enduring concept in graphic t-shirt designs.
The idea and execution were simple: juxtapose two cultures from traditionally different
worlds – a style device that had been used in art and music.
On the front of the tee, names of cities associated with giants of high-end fashion
and glamour are written in a stoic and formal Helvetica type. London, Paris, Los Angeles,
New York, Tokyo – these were the cities considered to be the style capitals of the
contemporary world. The back of the shirt was printed with names of boroughs where
our kind of street culture was actually thriving. Considered dark and underground,
these untapped urban areas were about to shake up the world. Scrawled in a hand
drawn manuscript, the back of the t-shirt clashed with the front in style, look and
meaning. The graffiti was a shout-out to this band of outsiders – Brooklyn, Bronx,
Compton, Santa Ana and Venice – that is reppin’ a new vibe, direction and attitude.
year, Stussy has reinvented this classic and iconic t-Shirt with the World Tour Project.
A group of over 40 artists were handpicked and invited to do their rendition of the
World Tour T-shirt. They may be graphic designers, graffiti artists, clothing designers
or comic book artists – but their unique hand writing style and artistic vision were
specifically chosen to fit with our ethos and identity.
The t-shirts will be released in small groups starting in March and new designs will
be cropping up throughout the year. The second half of the year will also see some
special events and collaborations for this project. All building and creating new
pages in a never-ending history. Stay tuned.
” It ain’t where ya from, its where ya at……”