unveiled its foray into user-generated content yesterday – MTV Flux, an interactive
television service, which allows viewers to have the ultimate say in what appears
on the music channel.
Users will be able to create their own content, decide the channel’s running order
and ultimately control their very own television channel.
The first stage kicked off yesterday with the launch of www.mtv.co.uk/flux,
a community-based website, where members who accrue the most on-screen time will have
more influence in deciding the channel’s running order.
Eventually, viewers will be able to “flux” by mouse, mobile and remote control.