Celebrating color, customization and personal expression, adidas presents adicolor
Podcasts, an inspired collection of short films conceived specifically for iPod, PSP
or online viewing from seven of the most exciting and culturally relevant directors
Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie
White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green,
Pink, Black or White. A simple, open-ended brief asked each director to create a viral
film based on their emotional and creative response to that color. The resulting shorts
are a color-coded collection of innovative film aesthetics and contemporary creative
sensibilities, a truly post-modern mix of genre, style and technique.
adicolor Podcasts will be released individually over a two month period, available
for free download from sites such as iTunes and Google Video. In addition, Paris-based
adicolor Consortium partner, Colette, will offer on-sight free downloads of the Podcasts.