is a feature-length independent film about typography, graphic design and global visual
culture. It looks at the proliferation of one typeface (which will celebrate its 50th
birthday in 2007) as part of a larger conversation about the way type affects our
lives. The film is an exploration of urban spaces in major cities and the type that
inhabits them, and a fluid discussion with renowned designers about their work, the
creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication,
and invites us to take a second look at the thousands of words we see every day.
The film was shot in high-definition on location in the United States, England, the
Netherlands, Germany, Switzerland, France and Belgium. It is currently screening at
film festivals and special events worldwide.
Interviewees in Helvetica include some of the most illustrious and innovative names
in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli,
Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David
Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael
C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie
Savan, Rick Poynor, Lars Müller, and many more.
For more info please go to www.helveticafilm.com